The 4-Part Framework for Crafting Magnetic Stories with Jay Acunzo

What makes some creators cut through the noise while others just… fade into the scroll? In this week’s episode, I sit down with Jay Acunzo, international speaker, storytelling coach, and the mastermind behind the “resonance over reach” philosophy. Jay has worked with brands like Google, HubSpot, and ESPN—and today, he shares what really helps coaches, creators, and business leaders connect with their audience in a meaningful, profitable way. We talk about how to uncover clarity in your message, why most “signature talks” miss the mark, and how you can structure your communication to inspire change—not just attention. If you’re trying to grow your thought leadership, book speaking gigs, or create content that sticks, this conversation is a masterclass. What you'll learn:Why clarity is more important than consistencyThe 4-part storytelling framework to boost resonanceHow to refine your thought leadership on LinkedInThe right way to test, tweak, and ship your ideasWhy a "signature talk" is really an argument for change Timestamps: 00:00 Introduction: The Key to Effortless Attention 00:27 Welcome to Rocky Mountain Marketing 00:58 Introducing Jay Acunzo: Master of Clarity 06:43 The Importance of Public Speaking 14:12 Crafting Memorable Stories 19:19 The Four Beats of Storytelling 19:54 Align: Understanding Your Audience 20:07 Agitate: Highlighting the Problems 21:00 Assert: Presenting Your Solution 21:32 Invite: Engaging Your Audience 22:36 The Importance of Personal Branding 23:14 Finding Your Unique Speaking Voice 24:28 The Role of Authenticity in Speaking 25:59 Developing and Refining Your Ideas 28:37 Practical Tips for Nervous Speakers 31:17 The Power of a Creative Practice 33:31 Conclusion and Final Thoughts Tune in now, and let’s help you build a message that actually moves people. Visit Jay Acunzo online: Website: https://jayacunzo.com/ LinkedIn: https://www.linkedin.com/in/jayacunzo/ Apple Podcasts: https://podcasts.apple.com/us/podcast/how-stories-happen/id1736586770 Youtube: https://www.youtube.com/jayacunzo Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.