The 3 Rules of Communication Every Leader Needs | Lucille Ossai

Leaders don’t fail because they lack ideas — they fail because they can’t communicate them. In this episode, I sit down with Lucille Ossai, award-winning communications trainer and author of Influence and Thrive. From Lagos Business School to global boardrooms, Lucille has helped leaders transform how they connect, persuade, and inspire. We unpack her 3 rules of effective communication and why mastering writing is often the fastest way to expand your influence. 🔑 In this conversation:How Lucille stumbled into communication after starting as a stay-at-home mumThe surprising power of writing in an AI-driven worldThe 3 rules that instantly make you clearer and more credibleWhy communication is the #1 skill that drives leadership impact 📖 Learn more about Lucille: Book: Influence and Thrive → https://amzn.eu/d/5h8mZDO Website: www.lucilleossai.com LinkedIn: linkedin.com/in/lucilleossaicommunicationspro ✨ If you’ve ever felt your voice isn’t being heard, this episode will give you the tools to change that. CHAPTERS 00:00 Introduction to Powerful Communication 00:14 Lucille Ossai's Journey to Communication Expertise 01:29 The Importance of Communication Skills 03:19 Benefits of Effective Communication 05:19 Implementing Effective Communication 09:09 Three Rules of Effective Communication 12:56 Influence Through Communication 15:50 Overcoming Communication Challenges 24:50 The Power of Writing in Communication 26:22 A Nervous Start and Building Skills 26:45 The Importance of Writing in Business 27:57 Reading to Improve Writing 29:10 Blogging as a Tool for Improvement 30:46 The Role of AI in Writing 37:50 Effective Leadership Communication 41:56 Optimism for Future Business Leaders 45:39 Conclusion and Final Thoughts Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence Thanks for listening, and please give the show a 5* review if you enjoyed it.