The 3% Rule: Crafting PR That Works with Mickie Kennedy

What if the secret to tripling your business lies in letting go of control and leveraging the right PR strategy?   In this episode, Mickie Kennedy, founder of eReleases, shares his 26-year journey in public relations and the transformative lessons he's learned. From crafting press releases that actually generate media coverage to overcoming micromanagement tendencies, Mickie reveals actionable insights that any entrepreneur can apply. He highlights the power of storytelling in PR, shares his journey of stepping back from daily operations to focus on strategy, and underscores the importance of building relationships with experts.     [00:01 - 07:16] The Power of a Great Press Release Only 3% of press releases generate earned media; focus on quality, not quantity Use storytelling and case studies to make press releases compelling Human interest elements resonate more with journalists than corporate messaging   [07:17 - 14:32] Case Study: The Dining Bond Initiative A positive, timely message can generate significant media coverage Leveraging PR can result in immediate, impactful outcomes Actionable campaigns during crises resonate deeply with the audience   [14:33 - 21:54] Lessons in Leadership: Overcoming Micromanagement Micromanagement leads to high employee turnover and stifled growth Trusting your team can create a thriving, long-term workforce Shifting the focus to strategy and growth yields better business results   [21:55 - 28:46] Building Relationships and Leveraging Expertise Surrounding yourself with experts can identify and resolve blind spots Participating in mastermind groups accelerates business growth Insights from others can lead to personal and professional transformation   [28:47 - 33:37] Actionable PR Strategies for Every Business Conducting industry surveys is a foolproof way to generate media interest Partnering with smaller trade associations can expand outreach Consistent, targeted PR campaigns build long-term visibility and success     Key Quotes:   “PR can work. It is accessible for people of all sizes, especially small businesses.” – Mickie Kennedy   “I realized that I was my own problem, and stepping back from micromanagement transformed both my business and personal life.” – Mickie Kennedy       Connect with Mickie:   Websites: https://www.mickiekennedy.com                   https://www.ereleases.com                   https://www.ereleases.com/plan    LinkedIn: https://www.linkedin.com/in/publicity  Facebook: https://www.facebook.com/mickie.kennedy     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher