Terri Adler | How to Build a Thriving Boutique in a BigLaw World

Terri Adler is a visionary leader and creative attorney who focuses on the commercial real estate industry. As the Managing Partner of Adler & Stachenfeld, a boutique real estate law firm in New York City with nearly 50 attorneys, Terri has guided the firm’s growth to become one of the city’s leading real estate law practices. With a wealth of experience in national and international real estate, Terri specializes in complex joint ventures and corporate real estate transactions. She is a passionate advocate for gender inclusion and mentoring women in the legal profession, helping them define and achieve their own versions of success. Terri was recently named one of Crain’s New York Business Notable Women in Law for 2023, honoring her distinguished career and dedication to civic and philanthropic causes. WHAT’S COVERED IN THIS EPISODE ABOUT BUILDING A THRIVING BOUTIQUE LAW FIRM In an increasingly competitive legal landscape, maintaining a successful law practice requires adaptability, a strong culture, and a relentless work ethic. With law firm mergers and closures becoming more frequent, the ability to evolve is more crucial than ever to long-term success. In this episode of The Lawyer’s Edge podcast, Elise Holtzman speaks with Terri Adler about her career journey, from bucking her family’s expectations for her future to founding one of New York’s top boutique firms. Terri shares insights on building a resilient firm culture, promoting diversity, and leading a successful real estate practice in a rapidly changing industry. She also addresses the challenges of leadership succession and talent retention in today’s legal market. 2:14 - Terri’s background and career journey, from Utah to New York 7:21 - Why Terri chose real estate law and one persistent challenge in the industry 11:11 - How Terri’s leadership style and reputation help her close deals quickly 16:20 - The importance of strong culture and clear values in law firms 21:33 - Leadership succession and talent development challenges in the legal profession 27:39 - Terri’s thoughts on shifts in the legal industry and the impact on lawyers seeking new opportunities 30:58 - How values and purpose drive the survival of smaller law firms 35:15 - One essential lesson Terri learned as an ambitious, driven lawyer that you need to hear MENTIONED IN HOW TO BUILD A THRIVING BOUTIQUE IN A BIGLAW WORLD Adler & Stachenfeld Terri Adler on LinkedIn Michael Brody-Waite Get Connected with The Coaching Team at hello@thelawyersedge.com The Lawyer’s Edge SPONSOR FOR THIS EPISODE… Today’s episode is brought to you by the Ignite Women’s Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession.  Early Bird Registration will be opening this fall for our 2025 Ignite cohorts. If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.