Storytelling and Storify With Seth Erickson

Seth Erickson is the Founder and Head Storyteller of the Storify Agency and he helps his clients clearly communicate their value to the marketplace through storytelling. With a keen love for the study of neuroscience and psychology and his wealth of experience in previous marketing projects for global brands such as Barcelona FC, Manchester City, Manchester United and Liverpool, Seth brings a unique perspective on using storytelling as an effective tool for communicating value to customers.  In today’s episode, Seth shares the importance of communicating one’s value to one’s customers, what makes a slogan memorable, and various juicy facts and secrets on how our brains work.   Resources: https://www.storifyagency.com/ - Check out the Storify Agency https://www.storifyagency.com/ted - Grab a free copy of the first chapter of Seth’s new book “How To Hack Humans”   Actionable Take-aways: 1. Customers want to know how your product or service solves their problem and you have to be very clear about this. If you companies fail to communicate your value to your customers, they will not care about what you have to offer. So always focus on communicating your value well to them and how it solves their problems.   2. Add emotive words in your company’s slogan because emotions help to create long term memories.   3. Limit the number of words on your website’s main page to be no more than a few hundred words. Fewer words leads to greater impact because it is human nature to not want to read a big wall of text if the content is not something that the person is invested in. Connect with Ted on:  His Website at : www.tedteo.com  LinkedIn at: https://www.linkedin.com/in/ted-teo/  Instagram at: @ted.teo  Facebook at : https://www.facebook.com/groups/tedteo