Ted Genoways: How José Cuervo Marked a Turning Point in Mexico’s History

Journalist Ted Genoways talks to Mark about his book, Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, which is the first biography of Cuervo; about how Cuervo was responsible for the first cartel—and what it was like when cartels were simply business collectives; about how Cuervo saw the future of Mexico; and about why tequila is at the nexus of food and power. Read an excerpt from Tequila Wars on The Bittman Project: https://bittmanproject.com/how-jose-cuervo-beat-the-odds/ Listen to Ted Genoways talk about human trafficking and the meatpacking industry on Food with Mark Bittman: https://tinyurl.com/bde43zep Subscribe to Food with Mark Bittman on Apple Podcasts, Spotify, or wherever you like to listen, and please help us grow by leaving us a 5 star review on Apple Podcasts. Follow Mark on Twitter at @bittman, and on Facebook and Instagram at @markbittman. Want more food content? Subscribe to The Bittman Project at www.bittmanproject.com. Hosted on Acast. See acast.com/privacy for more information.