TCC Podcast #457: Writing in the Wellness Niche with Kristen Driscoll

What does it take to write in the health and wellness niche? I asked copywriter Kristen Driscoll about that on this 457th episode of The Copywriter Club Podcast. The wellness niche is booming and now is the time for good copywriters to jump in. Want to know why? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Kristen's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Writing for the health and wellness industry takes a special set of skills. And that’s what we talking about today on The Copywriter Club Podcast. One of the questions I get asked the most as a copywriting coach is which niche pays the most. I’m on the record as a big proponent of niching… our own research which you’ll find published on our blog shows that copywriters who write in a single niche make almost two times more than copywriters without a niche. And copywriters who are focused on 2-3 niches make 30% more than writers without a niche. But not all niches are equal. Some niches pay more than others… the financial niche is one of those and we’ve published several episodes in the past talking about that niche… look for our interviews with Clayton Makepeace, Kyle Milligan, Jake Hoffberg and Ridge Abraham. Most of those episode are a few years old. Partly because of its reputation as a profitable niche, it’s hard to break into work with the high-paying financial publishers. Another niche that is generally thought of as high-paying is the health and wellness niche, especially writers who work with supplement makers, fat loss products and medtech. So what do you need to know to break into this lucrative niche? I asked Kristen Driscoll, a health copywriter, to talk a bit about how she broke in and the work that she does. It’s a roadmap for your own path to success with wellness clients if you choose to follow it. We talked about how Kristen found her first client in the niche, why she chose health as the industry she wanted to work in, and why wellness is a such a massive opportunity for writers today. I think you’ll like this discussion that Kristen and I had so stick around. Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Kristen Driscoll… Hey, Kristen, welcome to the podcast. I am really excited to talk to you about how you became marketing strategist and a direct response copywriter for health and wellness brands and all of the things. So tell us your story. Kristen Driscoll:  Well, thank you so much for having me on. I think, like many direct cop direct response copywriters and marketing folks... so that was my first career, and then I was a full time yoga teacher for 14 years, and still teach yoga. And also a lot of kind of some similarities there that I could draw upon with copywriting and getting started. So from moving on from copywriting or moving on from full time yoga teaching, is when I discovered copywriting and went full off the deep end and kind of immersed myself in in learning the craft, because it really is a craft, you know, some getting those principles down, I think, is key for a longevity of a career.