TCC Podcast #374: Publishing a Magazine with Sophie Cross

Copywriter and Publisher of Freelancer magazine, Sophie Cross, is the guest for the 374th episode of The Copywriter Club Podcast. Kira and Rob asked Sophie why she decided to publish a print magazine in a time when many printed magazines seem to be struggling to find readers and advertisers. She shared what it takes to accomplish such a Herculean task each quarter. One of our big take aways from this discussion is that you may need to do something BIG to stand out in today's competitive world. Publishing a magazine is that kind of big idea that stands out. And this episode may give you a few ideas that you can use to stand out in your own niche or industry. Click the play button below, or scroll down for a full transcript. Important links to check out: Freelancer Magazine The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Want to build your authority? Then you need to be sharing your ideas, insights and content in places where your audience will find you. Linkedin. Instagram. Medium. Twitter. That’s good advice and it has helped hundreds of copywriters rise above the crowd and get noticed by the clients they serve. But if you really want to stand out… the way to do it is by showing up in ways that no one else has thought of before. Instead of posting on someone else’s platform, why not create your own? Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and magazine publisher Sophie Cross. Sophie is the publisher of Freelancer magazine, a printed quarterly magazine about the ins and outs of working on your own. As you’ll hear her explain, Sophie wanted to create a platform to help her get noticed. So she started her magazine and we wanted to understand what it takes to publish and mail a 100-page magazine 4 times a year. Turns out it’s a lot of work. We also talked about freelancing in the hospitality industry, creating courses and other assets, and Sophie’s advice for anyone working as a freelancer today. Stick around because this one is pretty good. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the best membership for copywriters and content writers… let me just give you an idea of what you get for $87 a month… first there’s a monthly group coaching call with Kira and me where you can get answers to your questions, advice for overcoming any business or client or writing challenge you have. There are weekly copy critiques where we give you feedback on your copy or content. There are regular training sessions on different copy techniques and business practices designed to help you get better. And we’re adding a new monthly AI tool review where we share a new AI tool or a technique or prompt you can do with AI get more done. That’s on top of the massive library of training and templates. And the community is full of copywriters ready to help you with just about anything… including sharing leads from time to time. Find out more at thecopywriterclub.com/tcu And with that, let’s go to our interview with Sophie. Kira Hug: All right, Sophie, let's kick off with your story. How did you end up as the editor of Freelancer magazine? Sophie Cross: I ended up with the editor because I made the magazine and made myself the editor. Rob Marsh: That is a very good way to start. Yeah. Sophie Cross: I I was already making a magazine, had a little bit of experience in my backgrounds in hospitality marketing before. Yeah. Well, when I went freelance and went freelance, I had the experience making hotel brochures and collateral and things like that. You can only look back at the stepping stones, can't you can't sort of see where they're taking you. I sort of didn't think much of it at the time, but actually now realizing that I had this real passion for printed collateral and things l...