Talking offshore wind: Communication in a polarized world

Seen by hundreds of thousands, Swedish utility Vattenfall’s expletive-laden campaign with Hollywood icon Samuel L Jackson asks the question: Offshore wind farms, yes or no? On this week’s episode of Energy Evolution, Vattenfall’s head of brand Monica Holmvik Persdotter explains the process behind the campaign and how the utility thinks about public discourse regarding the technology. Effective communication and local engagement have tangible impact on green-lighting new offshore wind projects, David Bidwell, professor of Marine Affairs at the University of Rhode Island in the US, told correspondent Camilla Naschert. Audio clips sourced via European Commission and Vattenfall AB.