Talking about Account Based Marketing with Andrei Zinkevich Founder of FullFunnel.io

Founder of Fullfunnel.io  ( full-funnel account-based marketing operations for B2B tech companies) and ROIplan (marketing planning platform). Andrei lives and breathes B2B marketing since 2007. In 2019 he published "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads" book that was awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority. Host of The Full-Funnel Marketing Podcast. Additional links to resources I’ve mentioned during the interview: B2B demand generation: the ultimate guide to building demand gen engineABM strategy: the step-by-step guide for B2B companiesGTM strategy for B2B companies: the step-by-step guideStep-by-Step Guide to Modern B2B Buyer Journey and How to Influence it With Full-Funnel Marketing7-Step Ideal Customer Profile Guide Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams