Sydney Miller: Building HOUSEWORK into a Disruptive Fitness Brand - #181

In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision. Episode Outline [00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller [00:02:15] Sydney’s start in fitness and SoulCycle background [00:04:42] Birth of HOUSEWORK and early brand decisions [00:08:03] Going digital during the pandemic [00:11:12] Launching the flagship NYC studio [00:14:35] Balancing tech with in-person experience [00:17:56] Building community: real talk and practical strategies [00:21:45] Why branding early mattered [00:26:22] Niche focus and why it works [00:30:11] The real cost of entrepreneurship [00:34:20] Marketing, visibility, and staying consistent online [00:39:48] Future of HOUSEWORK and possible Miami studio [00:43:00] Final thoughts on legacy and empowerment Wisdom Nuggets Brand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven. Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference. Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can’t replace. True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence. Be Your Brand’s Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves. Power Quotes: "Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin "You have to just listen to your gut and make moves." - Sydney Miller Connect With the Podcast Host Sidney Miller: APP: (https://houseworkapp.com/) Instagram: (https://www.instagram.com/sydmiller) Connect With the Podcast Host Alex Quin: Instagram: (https://www.instagram.com/alexquin) Twitter: (https://twitter.com/mralexquin) LinkedIn: (https://www.linkedin.com/in/mralexquin) Website: (https://alexquin.com) TikTok: (https://www.tiktok.com/@mralexquin) Our Community Instagram:(https://www.instagram.com/hustleinspireshustle) Twitter: (https://twitter.com/HustleInspires) LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle) Website: (https://hustleinspireshustle.com) *This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.* See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.