Sweet Success, The Story Behind Gilbert Chocolates

29 Sep 2025 • 29 min • EN
29 min
00:00
29:23
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In this episode of 'Your Daily Chocolate,' Patty welcomes Brian and Sally Krichbaum, owners of Gilbert Chocolates, a 125-year-old chocolate manufacturing and retailing establishment in Michigan. Brian, an engineer with a background in the automotive industry, and Sally, a published writer with a love for chocolate, share their journey of taking over Gilbert Chocolates and tripling its size. They discuss the difference between mass-produced and gourmet chocolate, the unique qualities of their products, and the history of Gilbert Chocolates. They also touch on new trends in the chocolate industry and their plans for future expansion.  Find More About Gilbert Chocolates: YouTube:  https://www.youtube.com/watch?v=P308wEpkCi4 Website: https://www.gilbertchocolates.com  LinkedIn: https://www.linkedin.com/in/briankrichbaum/ Facebook: https://www.facebook.com/gilbertchocolate Episode Highlights: 00:00 Introduction to the Podcast 00:10 Meet the Christbaums: Owners of Gilbert Chocolates 02:13 Brian's Journey from Engineering to Chocolate Making 04:04 Sally's Convincing Chocolate Experience 04:43 The Evolution of Gilbert Chocolates 05:51 What Makes Gilbert Chocolates Unique 12:21 Maintaining Tradition with Modern Touches 14:26 Expanding the Business 16:24 Sweet Stories from the Store 16:49 Charming Candy Shop Anecdotes 18:04 The Reality of Chocolate Production 20:23 Developing a Chocolate Palate 21:35 New Trends in Chocolate 22:51 Expanding Gilbert Chocolates 25:53 Rapid Fire Questions 27:48 Podcast Conclusion and Next Episode Teaser

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