Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe's Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world's best athletes of the early 20th century. Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’. With Reebok, Joe & Jeff followed in his grandfathers footsteps, creating footwear that led to Olympic, Commonwealth, European medals and World record-breaking performances and over time, became the globally recognized brand that we know and love today. ➡️ Talking Points 07:12 - Using influencers, before they were cool. 20:07 - The origin of the name, Reebok. 24:06 - The importance of moving forward and innovating. 42:03 - Bringing Reebok to the USA. 52:12 - Overnight success is never overnight. 1:02:10 - You need to be dead-set on what you want to accomplish. 1:10:09 - Advice for young entrepreneurs. ➡️ Show Links https://twitter.com/reebokfounder https://www.reebokthefounder.com/ ➡️ Podcast Sponsors 1. Manly Bands — Bands For Men manlybands.com/successstory (25% Off) 2. Masterworks — Learn To Invest In Fine Art https://masterworks.io/successstory 3. Hubspot Podcast Network https://hubspot.com/podcastnetwork Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy