Strength and Conditioning Coach Matthew Ibrahim on Discipline, Structure and Mental Fortitude

Matthew S. Ibrahim, PhD(c), CSCS, LMT, is a strength and conditioning coach, college professor, public speaker, author, and founder of Athletic Performance University (APU). Currently, he serves as Clinical Coordinator/Instructor of Exercise Science and Co-Advisor of The Hidden Opponent chapter at Endicott College. Initially drawn to strength and conditioning for the structure, routine and discipline, he started to see the impact on self-efficacy, problem solving and positive change. He has shared his knowledge and experience in over 25 U.S. states at prestigious venues such as the National Strength & Conditioning Association (NSCA), Perform Better, EXOS at Google Headquarters, Sports Academy (formerly Mamba), UFC Performance Institute, Duke University, Stanford University, and Equinox, along with several engagements across Europe. His professional work and expertise have been featured in leading platforms and publications, including Muscle & Fitness, Men’s Journal, NSCA Personal Training Quarterly, Science for Sport, and T-Nation. As an author, Matthew is set to release his first book through Human Kinetics in July 2025: “Train Like a Pro: Programming to Develop Your Inner Athlete”. @matthewibrahim_, www.athleticperformanceu.com