Strategic Partnerships That Amplify Your Brand and Your Voice with Kristen Olson

Today’s conversation is going to light you up if you’re ready to claim your voice, expand your visibility, and build a brand that opens doors. I’m joined by Kristen Olson, creative disruptor, athlete, brand strategist, and the powerhouse behind KO Alliance and the globally ranked Turmeric & Tequila podcast. We talk about sponsorship in a very real, accessible way — not as chasing brands, but as building relationships that make sense for your mission, your message, and the audience you serve. Kristen shares what makes a pitch meaningful, why authentic alignment matters, and how she matches her clients to partners that help them amplify their voice and impact. In This Episode: Why brand is more than a logo or platform and how it becomes a community people want to belong to Why traditional branding feels off for many women entrepreneurs and how to reclaim it in a way that feels true How mission, vision, and values create trust, loyalty, and long-term growth What elite athletics teaches us about leadership, teamwork, and aligned partnerships How to approach brand partnerships and sponsorships with clarity, confidence, and integrity The key question to ask before pitching any sponsor or collaborator Why personal brand is an act of leadership and self-trust, not performance What women stepping into greater visibility need to understand right now The role of boundaries and alignment in building a business that supports your life Kristen Olson is the Founder & Principal of KO Alliance, LLC, a consultancy specializing in brand strategy, partnerships, and human optimization marketing, where she has worked with world-class companies including Red Bull, Nike, and Reebok. Kristen is also the founder and host of the globally ranked Turmeric & Tequila™ Podcast (top 2%), where mission-driven leaders, athletes, entrepreneurs, and changemakers share their journeys of questioning the status quo and leading with authenticity. About the Host: Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth. Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact. Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers. Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce. “Brands to me are community. It’s a group of like-minded humans that are passionate about a similar cause.” ~Kristen Olson To learn more about Kristen, visit her website and connect with her on Instagram and Facebook. Kristen Olson’s Show Notes