Strategic Diversification and Innovation with Charlie Radcliff, Radcliff Wire

In this episode, Charlie Radcliff, President of Radcliff Wire, shares the impressive journey of his family-owned business. Radcliff Wire specializes in custom-shaped wire, serving diverse industries such as aerospace, medical, and electronics.   Charlie talks to Ari about the company's diversification strategy, which came down from his father, and continues today as a mainstay. He also discusses the importance of continuous innovation to stay competitive.   Learn how the company leveraged state grants to adopt advanced technologies, allowing them to stay ahead of the curve. Discover why understanding the end-use of their products is crucial for entering and thriving in multiple markets.   Charlie also emphasizes the importance of making smart investments in technology and personnel, which have been key to their sustained success. He reflects on the company's rich history and his passion for the business.   This episode is packed with good insights on thriving in manufacturing!   Charlie's favorite book: The Goal by Eliyahu M. Goldratt   Charlie Radcliff, Radcliff Wire Website: https://radcliffwire.com/ LinkedIn: https://www.linkedin.com/company/radcliff-wire-inc Charlie's LinkedIn: https://www.linkedin.com/in/charlie-radcliff-b1599948/   Ari Santiago, CEO, CompassMSP Company Website: https://compassmsp.com/ Company LinkedIn: https://www.linkedin.com/company/compass-msp/ Podcast Facebook: https://www.facebook.com/MadeinAmericaPodcast Podcast LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari Podcast YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/   Podcast produced by Miceli Productions: https://miceliproductions.com/ Podcast executive production by Gael Communications: https://www.gaelcommunications.com/     Charlie and Ari talk about innovation, technology, diversification, investments.