[Strategic DeepDive] Erin Renzas on finding the metric your business cares about and move it, what makes a great CMO and how to avoid peanut-buttering in marketing spent

On this episode Pat sits down with Erin Renzas, the former CMO of Checkout who today runs her own advisory firm EBB strategic to unpack how to unleash marketing performance at the growth stage, the right way to experiment on marketing spent and how to make sure that you nurture the upper funnel What you will learn Sales is about generating revenue today vs. Marketing is about generating revenue tomorrow - How to strike that balance? What to watch out for when hiring for a CMOHow to communicate your growth strategy to senior leadership and your boardErin"s journey during Square, Checkout.com and Prosus  You can find Erin on LinkedIn here. Support the show