Storytelling That Disrupts, Influences, and Demands Attention.

How do you craft a founder story that cuts through noise and drives real growth? Every founder has a story—but most are forgettable. In this episode, I sit down with storytelling coach and creative director Jeff Abracen, who has mastered the art of transforming messy origin stories into powerful growth tools.  We dive into the DNA of disruptive storytelling—how to stand out, capture attention, and convert conversations into clients. Jeff shares how pattern-breaking stories create influence, why vulnerability (done right) builds authority, and the biggest mistake founders make that kills their message.  If you’ve ever wondered how to make your story resonate, stop the scroll, and actually drive business, this episode is your playbook. Jeff Abracen is a disruptive storytelling expert, speaker and podcast host.  Want to exit your business but unsure where to start? Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com Chapters 00:00 The Power of Storytelling 04:55 Defining Disruptive Storytelling 11:11 Common Mistakes in Storytelling 16:00 Being Interesting vs. Interested 21:49 The Importance of Relevance in Storytelling 27:49 Challenging Beliefs About Personal Stories 29:52 Overcoming Fear and Judgment in Storytelling 34:40 The Power of Storytelling and Connection 38:25 The Three Cs: Contrast, Connection, and Conversion 49:07 Simplicity in Storytelling and Its Impact 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT OUR SPONSOR Helping you take the complexity out of exiting your business.  Go to https://www.adambenedict.co.uk ABOUT THE GUEST https://www.linkedin.com/in/jeffabracen/ Disruptive Storytelling Worksheet: Unlock your Disruptive DNA™ to craft stories that stand out, connect, and convert. Download here ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices