Storytelling Godfather: How To Build A Brand, Not Just a Business! (Best Hour You’ll Spend Today)

Check out Notion, the best AI tool for work, right now at notion.com/calumjohnson Get a discount & 4 months free on NordVPN's 2 year plan https://nordvpn.com/calumjohnson Follow Us! https://www.instagram.com/calumjohnson1/ https://x.com/calum_johnson9 Erwin McManus — https://www.instagram.com/erwinmcmanus Timestamps 00:00 Intro 02:51 Storytelling vs. Selling — why VALUE must come first 04:35 The lonely 52 Hz Whale (finding your tribe’s hidden frequency) 09:57 The 7 Frequencies of Communication revealed — which one are you using? 14:18 Shadow frequencies that secretly repel customers 17:04 Money follows meaning — the brand‑builder’s mantra 20:12 Step 1: Turn your trauma into audience connection 24:30 Step 2: Craft moments, not paragraphs (scene‑by‑scene blueprint) 29:42 Commander vs. Healer communication 34:05 You are not average! 43:11 Step 3: Map your story to the 7 classic archetypes 48:26 This frequency mismatch is killing your brand connection 56:52 Brand ≠ Business — how to price on identity, not cost 1:02:30 MindShift: Re‑structuring a life for repeated success 1:08:17 Build community around uncommon beliefs (real‑world playbook) 1:19:47 Erwin’s closing challenge: Find the genius buried inside you About the Guest Erwin McManus is a bestselling author, Founder of Mosaic who has spoken to millions across 100+ countries. In this conversation he unpacks the 7 Frequencies of Communication and shows entrepreneurs how to turn personal story into brand super‑power. If you have ever struggled to make your message resonate—or wondered why customers click but never convert—this episode will rewire the way you speak, sell, and serve.