StoryBrand & Copy That Sells - Jessica Embree

Are you the hero of your business story, or is it your customer?  In this episode of The Business Ownership Podcast I interviewed Jessica Embree. Jessica is the Creative Director at Tulip Media Group. Jessica's journey with Tulip Media Group is a testament to how a shift from traditional marketing methods like cold calling and trade shows to a story-driven and digital-first strategy can dramatically reduce customer acquisition costs from $40,000 down to $4,000! The conversation delves into the specifics of StoryBrand, a framework that helps businesses clarify their message to resonate with their core customers.  Jessica's insights into the pitfallshttps://courses.centsibleketo.com/7-day-low-carb-meal-plan-and-shopping-list of push marketing and the power of responsive, SEO-optimized websites will leave you rethinking your digital strategy. Whether you're a B2B or B2C business, this episode is packed with actionable advice to refine your marketing approach and significantly reduce your cost of acquisition. Ready to revolutionize your business's messaging and marketing?  Check this out! Show Links: "Double Sales, Zero Salespeople" Book: https://tulipmediagroup.com/double-sales-zero-salespeople/ Tulip Media Group Website: https://tulipmediagroup.com/ Jessica Embree LinkedIn: https://www.linkedin.com/in/jessicaembree/ Book a call with Michelle: https://www.AwarenessStrategies.com/m30 Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/