Stop Treating SEO Like Wizardry and Start Getting Results, with Steven Schneider

Have an idea or tip? Send us a text! Struggling to make sense of SEO for your photo business? You"re not alone. Search engine optimization often feels like arcane wizardry to small business owners—a necessary evil that"s either too complex to understand or constantly shifting beneath your feet. Steven Schneider, co-founder of TrioSEO, shatters these misconceptions in this enlightening conversation. "It"s not all witchcraft and wizardry," he explains, revealing how quality content and authority form the scientific foundation of successful SEO. For photo retailers and photographers who rely on white-label platforms, Schneider offers practical strategies to regain control of your digital presence through strategic blogging and targeted content creation. The podcast dives deep into what really matters for photography businesses online. Discover why topical authority works like an iceberg (with your specialized content forming the powerful mass below the surface), how to refresh seasonal content like "fireworks photography tips" to maintain relevance, and why Pinterest remains an untapped goldmine for photography businesses. Schneider shares his 90-day sprint approach to SEO, explaining why meaningful results typically appear within three to six months when targeting the right niche keywords. Perhaps most valuably, Schneider addresses the elephant in the room: artificial intelligence. While AI tools can generate cA Case Study In Corporate Fear "A Case Study in Corporate Fear" deconstructs how fear transforms successful... Listen on: Apple Podcasts   SpotifyMediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! Start for FREE Visual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Independent Photo Imagers IPI is a member + trade association and a cooperative buying group in the photo + print industry. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at gary@thedeadpixelssociety.com Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details. Hosted and produced by Gary Pageau Edited by Olivia Pageau Announcer: Erin Manning