Stop the Pitch Slap: Build Trust on LinkedIn and Turn Cold Leads into Clients [Episode 181]

Most professionals are ruining their LinkedIn outreach with pitch-first messages. Learn how to build trust, earn referrals, and close more deals—without “pitch slapping.” In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with relationship marketing expert Janice Porter to expose why most LinkedIn outreach fails—and what to do instead. You’ll learn how to build trust, ask for referrals the right way, and use personalized follow-up (including offline tactics) to stay top of mind. In this episode, you’ll learn: ✅ Why “pitch slapping” kills trust and conversations ✅ How to build a LinkedIn profile that attracts real opportunities ✅ The step-by-step framework to create trust-based connections ✅ Why physical follow-up (like real cards) still works in B2B ✅ How to protect trust when asking for and receiving referrals Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/stop-the-pitch-slap-linkedin-networking-trust More growth strategies: https://ceosalesstrategies.com Questions? youmatter@ceosalesstrategies.com