Stop Raising Awareness with Kathleen Tonini

Simply “raising awareness” isn’t enough anymore for nonprofits. In this episode, communications specialist Kathleen Tonini joins Nonprofit Nation to challenge one of the sector’s most common traps—mistaking noise for strategy. With her G.A.M.E. framework (Goal, Audience, Message, Engage), Kathleen helps values-driven organizations get clear and confident about how they communicate, so they can inspire real action—not just fill inboxes. Together, we dig into the difference between performative messaging and strategic storytelling, and how nonprofit leaders can shift from reactive comms to communications that build trust, clarity, and genuine support. 🔍 What We DiscussThe problem with “raising awareness” and what to do insteadKathleen’s G.A.M.E. framework for strategic messagingHow to audit your messaging without scrapping everythingWhy clarity beats cleverness in nonprofit communicationsMessaging mistakes that cost organizations trust and traction ✒️ About Kathleen Tonini Kathleen is a messaging strategist who helps mission-driven organizations get clear, strategic, and confident with their communications. With years of experience working across issue areas and organizational sizes, she brings a grounded, action-focused approach to communications that converts. 🧰 Resources & Links:https://www.linkedin.com/in/kathleen-tonini-419943b9/https://theleap.co/creator/commswithkathleen/ 🪷🪷 This episode sponsored by Bloomerang! 🪷🪷 What if we named things for what they"re not? We"d give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you"re for-purpose. And the more you raise, recruit, and retain, the more good you can do. That"s where Bloomerang comes in. Bloomerang"s Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more! Ready to join them? Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts