Stop Posting, Start Converting (Louise McDonnell)

Discover practical strategies with Louise McDonnell to transform social media efforts into client-generating activities. Shift from feeling overwhelmed and inauthentic to using social media effectively. With expert insights, structure your approach and see real results from your online presence. Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media and host of the Social Media Takeaway. In this episode, Melinda and Louise talk about:Strategies to turn social media into a client magnetUnrealistic expectations and common mistakes on social mediaDifferentiating oneself from influencers and content creatorsThe importance of clear messaging and understanding the ideal customerCreating an effective lead magnetBuilding authentic connections on social mediaHow to handle negative comments and feedbackThe role of paid ads versus organic growthPlanning and optimizing social media contentActionable tips to build confidence and authenticity “At the end of the day, if LinkedIn or Facebook or TikTok disappeared in the morning, we’d all just move to the next thing.” — Louise McDonnell Guest Bio: Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. With her innovative and creative approach, Louise helps businesses turn their social media time into sales. Resources or websites mentioned in this episode: Mirasee Coaches Console Melinda’s books: The Confident Coach and The Professional Coach Louise’s Website: SellonSocial.Media Louise’s Podcast: The Social Media Takeaway Credits: Host: Melinda Cohan Producer and Editor: Michi Lantz Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Clouds Artist Name: Acreage Writer Name: Marshall Usinger Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coastline Dream Artist Name: Wild Sky Writer Name: Adam Simons Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Stars & Trees Artist Name: Outside The Sky Writer Name: Dustin Ransom Publisher Name: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: Stop Posting, Start Converting (Louise McDonnell) coming soon.