Stop doing "Sales" and Start Having Conversations with Nikki Rausch

Take the 2024 Listener Survey!  Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: It was dinner time and the interruption was unwelcomedI had already told this guy’s partner “no” several hours earlier.  It was a conversation that not only was unwelcome but was already flat-out rejected once before.  This sort of tactic is what gives sales a bad name, and why folks like us hate sales. But today’s guest, Nikki Rausch, is here to tell us that’s not at all how sales should work – and what we should do instead.  Top TakeawaysSales isn’t a one-way street. It’s a collaborative conversation that you have permission to enter into. And you get permission by asking. The person you’re speaking to has their own language – you need to tailor your offer to meet their needs and use their language. Never make assumptions! You can’t further a relationship without asking questions. Assumptions are driven by limiting beliefs. Questions lead to concrete answers. Show NotesNikki RauschWhat Prepared Plumbers Can Teach You About Winning BusinessThe Selling Staircase: Mastering the Art of RelationshipMastering the Sales Conversation Sponsored by: Sensei Sponsored by:Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★