Staying on a Prospect's Radar w/ Sally Lechin

In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships. 00:00 Introduction and Episode Overview 00:29 Guest Introduction: Sally Lechin from Envana 02:44 Challenges in B2B Marketing 05:27 LinkedIn Strategies for Lead Generation 11:24 Tools and Tech Stack for Marketing 21:51 Event Participation and Building Relationships 25:21 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.