Staying local, staying strong: Jeffrey Warshaw on what still works in media

Connoisseur Media CEO Jeffrey Warshaw isn’t chasing trends—he’s doubling down on what works: local content, real relationships, and a service-first sales strategy. In a no-nonsense conversation, Warshaw explains why legacy media still has power when it’s community-rooted and advertiser-driven. With digital and radio sales integrated under one roof, he’s building not just reach, but results. “Local, baby,” is still his mantra—and it’s paying off. If you’re in media and missing this mindset, you’re leaving money (and trust) on the table.   Access more at this episode’s landing page, at: https://www.editorandpublisher.com/stories/staying-local-staying-strong-jeffrey-warshaw-on-what-still-works-in-media,256362