Startups Scaling AI-Driven Commerce & ft. Geoff McDonald

In this episode, we sit down with Geoff McDonald — CEO, investor, board member, and seasoned internet executive — to dive deep into the world of scaling AI-driven commerce and building high-growth startups. With over 15 years of experience leading small to mid-sized organizations, Geoff shares lessons from co-founding Element Data, raising $9.2 million in funding, acquiring three companies, and securing partnerships with Fortune 100 brands. Geoff takes us behind the scenes on how he built marketing and e-commerce platforms, led major influence campaigns for brands like Dove, Coca-Cola, and Mr. Bubbles, and shaped decision intelligence tools that are reshaping the future of marketing and customer engagement. We talk about the importance of strategy, product development, corporate operations, and the evolving role of AI in business success. linkedin.com/in/mcdonaldgeoff wokes.io (Company) twitter.com/# (Twitter)