Startup Success & Risk Management with Peter Deans from Goru | The Simone Feiler Podcast

I'd love to hear your thoughts on the podcast! Let me know via text :) RECORDED VIA ZOOM In this episode of The Simone Feiler Podcast, I’m joined by Peter Deans — founder of GoRu.com, creator of the 52 Risks® framework, and author of The Startup Toolkit. With decades of experience in corporate finance and entrepreneurship, Peter has worked with founders across industries to help them navigate uncertainty, manage risk, and build stronger, more resilient businesses. We dive into:Peter’s experience turning The Startup Toolkit into an audiobook with Brisbane Audiobook ProductionWhy most startup founders underestimate risk — and how to shift your mindsetThe key takeaways every entrepreneur should know from The Startup ToolkitReal-world success stories of founders who applied the frameworkHow startups can adapt to AI, remote work, and global competitionPeter’s best advice for anyone sitting on a big idea but waiting to take the plunge Whether you’re a startup founder, entrepreneur, or business leader, this conversation is packed with practical insights and proven strategies to help you launch and grow with confidence. 📘 Learn more about Peter’s work at GoRu.com 🎧 Listen to The Startup Toolkit audiobook — narrated by Angus Brennan — available now here. 👉 Don’t forget to subscribe for more inspiring interviews with authors and changemakers. What"s your story? I"d love to chat! Contact me here.