Starting a Luxury Brand with Purpose: Giving Back Is Our Gold Standard with Lael Barry

What does it look like to build a company that’s truly a reflection of your values, your grit, and your desire to make the world better? In the latest episode of She is a Leader, host Yvonne Heimann sits down with Lael Barry to unravel the journey from inspiration to thriving business. Lael Barry is a serial entrepreneur and founder of Ecolux Goods, a California-based luxury brand specializing in sustainable gifts in retail, hospitality, and corporate gifting. With over 20 years of experience in the beauty industry, she brings a unique blend of creativity, grit, and strategy to everything she builds. Known for turning bold ideas into elegant, impact-driven businesses, Lael leads with integrity, independence, and intention. Her work is rooted in a deep commitment to sustainability, self-reliance, and empowering women through thoughtful design and conscious commerce. Get ready to learn practical lessons about building a mission-driven business and making an impact that goes beyond the bottom line. -------------- DISCLAIMER: This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission. -------------- 🌟 Meet Lael Barry Website: http://www.ecoluxgoods.com Instagram: https://www.instagram.com/ecoluxgoods/ LinkedIn: https://www.linkedin.com/in/laelbarry/ -------------- 🌟Connect with Yvi https://instagram.com/askyvi https://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 04:20 | The Inspiration Behind Lael Barry’s Gold Straw 07:00 | Building Ecolux Goods With Purpose 08:40 | Lael’s Product Development Journey 14:10 | Overcoming Doubts in Business 16:50 | Pivoting Into Luxury Gifting & Hospitality 20:40 | Lael's lessons on Feedback & Leadership 23:30 | Core Values in Business 25:00 | Profitability & Purpose -------------- powered by ecamm: https://askyvi.tips/ecamm and Transistor.fm :  https://askyvi.tips/transistorfm -------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeader Subscribe to Podcast: https://askyvi.tips/podcast Apply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network