Standing Out in a Crowded Market: Marketing and Sales Skills for Creators with Nick Metzger | Episode 48

The biggest shift creators can make is to understand the value they provide to clients and solve their problems with video. This allows them to be seen as problem solvers rather than just videographers, leading to higher rates. Taking calls instead of relying on email and messages can make a big difference in communication and standing out from the crowd. Nick Metzger helps struggling videographers make a living by teaching them marketing and sales skills. The key challenge for creators is learning how to properly market themselves and do sales. Understanding the client's goals and needs is crucial in providing value and tailoring the video to solve their specific problem. Asking for the client's budget is important for efficiency and avoiding wasting time on proposals that don't align with their budget. We discuss the mindset shift that occurs when transitioning from low-budget projects to high-ticket clients. Nick emphasizes the importance of constantly reaching out for new business and not relying on one source. He also highlights the value of retaining clients by delivering exceptional value and building strong relationships. Nick shares strategies for marketing and growing a creative business, including utilizing the low hanging fruit strategy and leveraging personal networks. He emphasizes the significance of consistency in building a personal brand and the need to adapt and invest in content that resonates with the audience. Nick also discusses the importance of doing the right thing in business and shares his passion for day trading as a side hustle. 00:00 Understanding the Value You Provide 18:05 Shifting from Selling Videos to Solving Problems 20:00 Standing Out with Phone Calls Instead of Emails 25:10 The Importance of Asking for the Client's Budget 28:29 Transitioning to High-Ticket Clients 30:23 Retaining Clients and Building Relationships 32:49 The Shiny Object of Retainer Clients 34:56 Utilizing the Low Hanging Fruit Strategy 38:49 Building a Personal Brand and Delivering Value 43:04 Understanding Content Engagement and Virality 48:41 The Importance of Doing the Right Thing 54:28 Day Trading as a Side Hustle Find Nick here: https://www.instagram.com/iamnickmetzger?igsh=MTVpamg3bnp5bzBxNQ== https://www.moneytree.consulting/free-video-training-oi?fbclid=PAZXh0bgNhZW0CMTEAAaZbU_ulFlDRYAqh7sETP5nrKExMIxhAPhwjRUSOjhCJ8pUNil-FRlu5WQc_aem_ASu2Fkawf6uDxhHa-KT-ZSYEQMqo1Az-WzVQ5lnOpFUXURuo2RwevPQ83rsiHMPBxwURT_gfqt26Ww7ZQNmSSSVh All my socials: https://solo.to/snowmanfilms Support us on Patreon! https://www.patreon.com/ConversationsWithCreators Support this podcast at — https://redcircle.com/conversations-with-creators/donations