SSO: 056 - A conversation with Ryan Estes, Co-Founder at Kitcaster.

Ryan Estes is the co-founder at Kitcaster, a podcast booking agency that currently serves over 150 clients. He has an expertise in leveraging podcasts for meaning and profitability, and currently validates and scales Kitcaster products. Prior to Kitcaster, Ryan owned a media and marketing agency for ten years. During that time, he hosted the Talklaunch podcast which consistently ranked in the iTunes top 100. In this episode: 1. Ryan shares how Kitcaster helps book SaaS startup founders on podcasts and the benefits of doing so.   He discusses creating evergreen marketing assets through podcasting. 2. Ryan shares his lessons learned for new a startup founder.  He has started several startups and talks about the hype of entrepreneruship and people tend to  wrap their personalities around their business.  Ryan talks about separting yourself by treating your product/project as a science experiment, starting with a hypothesis.  Ryan talks about the onboarding process at Kitcaster...and so much more! Learn more at Kitcaster or reach out to Ryan on LinkedIn.