Spriggy, a Masterclass in Scaling Consumer Fintech: Alex Badran

The Spriggy story returns to Fintech Chatter Podcast! Five years after his debut, our most-requested guest ever is back with insights you can"t afford to miss. Dexter Cousins chats to Alex Badran, the founder of Spriggy, a fintech app designed to help parents teach their children about money management. This isn"t just another success story - it"s a masterclass in scaling consumer fintech in a challenging market. Alex shares his decade-long journey with Spriggy, its growth to over one million users, and the importance of real-world financial education for kids. Join us as we take a deep dive into building a category and product that has captured the hearts and minds of millions of Australian families. Favourite quotes "We created a category that didn"t exist before." "You can"t outsource growth to a partner." "Your ability to learn is what matters." Chapters 00:00 Introduction and Background of Spriggy 03:58 The Problem Spriggy Solves 07:13 Understanding User Needs and Early Development 10:10 Adapting to Growing Users and Changing Needs 13:07 The Impact of Technology on Kids" Financial Education 15:57 Growth Strategies and Market Positioning 19:12 Partnerships and Their Role in Growth 22:12 Lessons Learned and Personal Growth as a Founder 29:10 The Importance of Learning and Enjoying Work 30:59 Authenticity in Leadership 33:33 Navigating Team Dynamics and Cohesion 37:00 Adapting to Economic Changes in Hiring 41:49 Future Vision for Spriggy 47:28 Behavioral Education and Parenting 51:56 Podcast intro vid no audio.mp4 About Spriggy Spriggy is Australia’s #1 Pocket Money app that helps kids learn about money. Spriggy was founded in 2016 with a clear mission to help parents teach their kids about money.  We believe that financial literacy is a crucial life skill, one that lays the groundwork for a secure and confident future.  By learning how to manage money from a young age, kids are empowered to make informed financial decisions as they grow, mastering everything from saving and spending to setting goals and budgeting. Download Spriggy  Explore Careers at Spriggy Send us a text Subscribe Newsletter: https://www.linkedin.com/newsletters/fintech-leaders-7092732051488980992/ Connect on Linkedin: https://bit.ly/3DsCJBp