SPM #505: Marketing Review w/ Nathan from Sour Street Pizza

In this conversation, Bruce helps Nathan, a food truck owner, with his marketing and online presence. They discuss the benefits and challenges of operating a pizza trailer, optimizing the website and social media channels, and improving consistency in posting. Chapters 00:00 Introduction and Background 00:49 Finding the Pizza Trailer 01:51 The Pizza Trailer and Its Features 02:26 Pros and Cons of the Pizza Trailer 03:08 Areas Needing Help: Consistency in Posting 04:07 Using Social Media Channels 07:11 Website Review and Optimization 08:23 Implementing Online Ordering 09:36 Using Food Delivery Platforms 10:26 Marketing Strategies for Food Trucks 11:48 Capturing High-Quality Pizza Photos 12:41 Overcoming the Fear of Reposting Content 13:49 Using ChatGPT for Captions 15:18 Optimizing Instagram Bio 16:33 Cross-Posting to Facebook 18:13 Increasing Engagement on Instagram Stories 20:14 Tracking the Impact of Instagram on Sales 21:28 Collecting Customer Information 22:31 Transitioning to a Brick-and-Mortar Location 24:08 Summary and Next Steps MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii: https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx Contact Us: P.O. Box 82 Swampscott MA 01907 --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message