Special Guest George "The Tech" Whittam

Audio tech expert George Whittam, the genius behind George the Tech, joins Anne Ganguzza, on the VO Boss Podcast. The BOSSes tackle the technical hurdles of the industry - from unreliable internet to optimizing studio setups. George's solutions help empower voice talents to keep their focus where it belongs—on their craft. The BOSSes delve into strategies for leveraging technology and outsourcing to scale operations effectively. Adapting to change is non-negotiable in this rapidly shifting market, and finding a mentor can be crucial for navigating its complexities. The BOSSes highlight the importance of forming meaningful industry relationships and the camaraderie that can fuel professional success. 00:04 - Anne Ganguzza (Host) Hey guys, it's that season again. Are you feeling that tickle in your throat? Don't let a cold or flu slow you down. Combat your symptoms early with Vocal Immunity Blast, a simple and natural remedy designed to get you back to 100% fast. With certified therapeutic-grade oils like lemon to support respiratory function, oregano for immune power, and a protective blend that shields against environmental threats, your vocal health is in good hands. Take charge of your health with Vocal Immunity Blast. Visit anneganguzza dot com to shop.  00:41 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:00 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am so happy and elated to be here with my special guest, audio tech guru and owner of George the Tech the one and only George Whittam, Woo-hoo.  01:16 - George Whittam (Guest) Hey, can you hear me okay from the Chili's in Palos Verdes, california.  01:21 - Anne Ganguzza (Host) I can I, can I love it. You know George is. He is technology on the go, guys, and for those of you I don't know anyone that doesn't know you, but for those of you bosses out there that don't know George, you need to know George. He has been doing this since 2005, dedicating his life and I know this because he's helped me to serving the technical needs of bosses out there voice actors, podcasters, recording studio owners and in 2017, he launched georgethetechcom to assist anybody that needs support with just about anything. And he has an amazing team. I know firsthand. I have used that team. I've used George for many, many years and among his many successful clients I'm gonna say, in addition to me, are Don LaFontaine, bill Ratner, mr Beast, david Prog, melissa Disney, randy Thomas, joe Cipriano and Scott Rummel. Well, welcome, welcome, welcome and thank you for checking in with me, george, from your very busy schedule. George actually just popped off the road and said I will join this interview from the Chili's after my customer that you just went to go fix a studio.  02:32 - George Whittam (Guest) I did, I did. I do most of my work from home, of course, remotely, but I have a few clients who do have me on a membership program that I've been doing for many years and I make regular visits. So today was one of those days and technology, once in a while, it just flails miserably at letting you know that there's something you're supposed to be doing, and this was one of those moments. You texted me from the car. You're just, and you're like out of the blue tech, just checking in, and I'm like, oh, that's so nice, and it's just checking in, see you're not checking in.  03:03 You're like where the F are you right now?  03:05 - Anne Ganguzza (Host) George, george, where are you?  03:07 - George Whittam (Guest) In our Riverside room right now. So anyway, thank you. I hope this isn't too distracting. They find me a quiet corner of the restaurant, so we'll see how it goes.  03:17 - Anne Ganguzza (Host) I love it. I will say, though, here's the deal, my video now Riverside. Anybody that's been on Riverside knows that it's uploading video and audio separately, and right now my upload is at 94%, Yours is only at 55%, so that 5G connection keep your fingers crossed that that internet is going to upload that video successfully and the audio Don't worry. Well, guess what I get to do this again.  03:42 - George Whittam (Guest) I got your back because I'm recording it. I was about to say, I was recording in QuickTime and it said that you've stopped recording, so I'm going to start recording it again, just so I have another layer of redundancy to this whole thing. But that is the really cool thing about Riverside is that, yeah, it doesn't want QuickTime, won't let me. Okay, fine, fine, we're going to rely on new technology today. But, yeah, riverside is really cool the way it keeps a local record and even if my internet isn't, great.  04:09 I'll eventually get it uploaded to you, so don't worry about that. Yes, Awesome.  04:15 - Anne Ganguzza (Host) Well, it's always a good excuse to chat with you again, because it's so rare these days, I mean except when I'm desperate in need of technical support.  04:22 - Intro (Announcement) And.  04:23 - Anne Ganguzza (Host) I'll have the bosses know that George helped me with my past or my latest studio upgrade. And I remember, george, that we were talking about me moving my Apollo solo into my studio which, by the way, it is moved in here and we were testing out this very long cable that went from my Mac studio out there into my studio and guess what it's working, and yay, technology. And so, george, you're instrumental in all of my studio upgrades and actually my original studio building when I moved to California back in oh my goodness, 2008. And so you've been through a lot of my studio builds. And let's talk a little bit about, oh gosh, what bosses need audio-wise right for being successful voice actors. They have so many technological needs.  05:14 - George Whittam (Guest) It is so many. You know. The thing is not everybody is like you, anne.  05:19 You love and embrace technology in a way that a lot of actors do not right and so on the cover of the laptop that you can't see because it's on the other side of the camera. I have a cover on my laptop and it's a picture of the left brain, right brain thing, right Like you know, the left being very technical, the right being creative, and I'm such a big proponent of finding the perfect middle balance. Maybe that's because I'm also a Libra, I don't know, but you know it's like I'm such a big proponent of finding the perfect middle balance. Maybe that's because I'm also a Libra, I don't know, but you know it's like I'm always trying to find that balance and I'm also trying to figure out who you are as my client. Are you more Ann Ganguza, or are you more Lori Allen, who's my quintessential super right brain, crazy actor talent, you know, and she knows that I'll say that and she'll laugh that doesn't love technology or doesn't care, right, I mean I get it.  06:09 - Anne Ganguzza (Host) I mean we go into this industry. I mean some of us are just super, super creative and brilliant.  06:18 - George Whittam (Guest) If we had our choice, we would let someone else run all the technology and take care of it for us, which is what you do Absolutely. In a perfect world, we would all have our own little virtual assistant engineer people who just log into your machine and run everything for you. I do know a precious few actors who have actually availed themselves of such a thing, which is a pretty nice position to be in, right, and that would be a really cool scenario where you really don't need to think about it. But the fact of the matter is, the vast majority of the time, we have to think about and know what's going on with the technology and ensure that we're giving the client super clean, great quality audio quickly and on time, reliably, etc. Etc. And that's the goal.  07:01 - Anne Ganguzza (Host) It is about good audio, but it's about a lot of other things beyond just good audio, you know, willing to really experiment and figure out solutions for your clients that are not like status quo. So if they have a budget, you can fit yourself within that budget and you make things work and you say, all right, so if you need this, we can maybe substitute this or we can work with this. And I'm talking bosses, my firsthand experience, not just on what microphone or give me a stack to put on my audio, but like home studio builds from the ground up, like what can I do to save money here? Or what can I do? I have this in my budget and you literally have created things from like the ground up, depending on your client's budget.  08:01 And I think that that's really awesome and it really goes to show like the versatility and the amount of skills that you have in, not just like one thing. I mean you have to be great at everything, because everybody has different technology, everybody has a different microphone, everyone has a different DAW, everyone has a different environment in their house that you have to kind of assess and then say, well, okay, here's a solution. And then I'm quite sure, myself being one of them going, no, I can't do that, so you'll come up with multiple solutions. Or if something doesn't work, you'll actually get it to work. You'll figure out what it is that's not working and then make it work.  08:38 - George Whittam (Guest) Yeah, it's so many different things because there's a lot of things that you can get away with or there's certain things that you can make work or get it to work. Here's my black bean burger and fries.  08:49 - Anne Ganguzza (Host) All right.  08:50 - George Whittam (Guest) There's a lot of things you can get away with, so I'll try to talk while you take a bite. I will eat when you're talking, okay, so there's a lot of things that you can make work. There's a lot of things that you can get away with, and that's where people start out right. That's where you begin, that's where you learn on your own.  09:06 That's where you get used equipment. You get hand-me-downs, you buy what you can find on Amazon, right, you get away with it. You make it work. But at a certain point your clientele requires this consistency, quality and this quick turnaround, and that stuff starts to be cumbersome, it becomes a bother because it's getting in your way, right. So that's a big part of it. And then I'm glad you said earlier budget.  09:33 You really need to know where you're at. I mean, this is why voice acting, especially now as an entrepreneurial pursuit, you really need to have a pretty good idea where you're at with your budget. When you come to me, be honest with yourself, be honest with me. I'm not here to spend unnecessary money. I'm not here to push you or upsell you. I'm going to tell you exactly where you're at, based on where you are with your budget, and make sure it fits, because that's my goal is to help you out and get you where you need to go at the budget you've had to spend.  10:07 And then if it's either really too low, I'll let you know if I think it's not going to work, or I will speak up if I think you're overspending, if I think you've got this budget and it's unnecessarily. You know it's like, oh well, you've got that much to spend, all right. Well, let's think about that. Should we really spend all of that? Or should we really be spending 20% of that on the mic and maybe 50% of that on building your website, getting your demo, that kind of stuff right? So I'll make sure your money is spent the right way, but be really honest with yourself about what your budget is. Know where you're ready to spend so we can get off on the right foot.  10:50 - Anne Ganguzza (Host) So let's talk about the types of services that you do offer, because I'm happy to recommend you and your team to my students, and I think they might have preconceived notions as to oh well, george can just create a stack for me, or George can just tell me what microphone to buy, with lots of experience in multiple operating systems. So it's not just the mic or not just the studio, it can be your computer, it can be your software, it can be how to use Twisted Wave or how to use I just had a student the other day Studio One. I'm sure you have somebody on your team that can help with somebody with Studio One, and so can you create a filter for that? And so I'm constantly saying to myself I know lots of different audio engineers that specialize right, and I think that's great, but they're all independent, right? And so I can't be like, oh gosh, well, who knows Twisted Wave or who knows Studio One, or who knows?  11:48 And I'll think about it. What's great is you're like a one-stop shop, because now you've built yourself up a team. What's great is you're like a one-stop shop because now you've built yourself up a team, and I love this, because when I hired you in the beginning it was just you and you're I mean, you're busy back then and I love how you've like I mean, talk about being a boss, right. You've actually grown your little empire there and created a team of really amazing people that work for you, that have great skills and very specific skills. Speak to that a little bit.  12:14 - George Whittam (Guest) It's been a dream for a really long time to expand beyond myself. It started probably 12, 13 years ago in New York City. I knew I couldn't be in New York City that often and I had a few clients in New York and I thought, god, it'd be a no-brainer to have somebody else backing me up here in Manhattan. I actually had interviews in Borders bookstores with people that responded to ads, sat down, interviewed people and onboarded some folks and it just turned out that, one, maybe it was too soon to do it and two, it wasn't enough demand, because at that time it was a different time. But New York it was almost 100% studio town. Right, all the gigs were in studios because they're all over the place, they're all like walking or a subway ride away. So New York was a different environment.  13:05 So flash forward now quite a few years and I decided, with the new website that I had built by Skills Hub a couple of years ago, that it was finally time to properly expand the team. And now that I have a system built, an infrastructure, a booking system, the whole thing that allows me to essentially infinitely expand, I can build it as big as I want. I finally had the tools and everything in place to do that, and so we have that. Now you can go onto the website. Let's say you need help with Adobe Audition. You can see who is available that is actually an Adobe Audition expert and then you'll see their availability and you can book into the system right then and there and get help with someone that actually knows what they're doing. I realized after a while there's a certain point where I don't necessarily learn and retain new information the way I used to. I think that's just life, that's just age, right?  14:02 - Anne Ganguzza (Host) Well, there's so much now.  14:04 - George Whittam (Guest) And there's so much more.  14:05 - Anne Ganguzza (Host) Yeah, I know you're like right Anne.  14:07 - George Whittam (Guest) Right, but I get that I totally get that.  14:10 - Anne Ganguzza (Host) But think about this what I really love. What I really love is, again and again, this is the VO Boss podcast. So I really like to always relate things to how you can really be a boss, and I think all of us voice actors are bosses, obviously in our own right, and I think we really need to look for ways that we can grow and expand. Right and it's not an easy thing, right, it's a scary thing how can you scale? How can you provide more services for your clients so that your business can move forward successfully? And you are such a great example of I mean, not everybody that's a voice actor, is an audio engineer and they're going to scale their businesses in the way that you did, but it's all relative right, as voice actors, how can you scale your business? And so if you think outside of the box and you think about what can you do that's efficient as a voice actor, right, maybe you don't like technology, maybe you don't understand your computer, and I'm saying there's a certain element that we have to be technologically adept, but you can consider outsourcing these things as a voice actor so that you yourself can scale your business, and you've offered this great place for people to have all kinds of options, and so it's not just like a one-shot deal.  15:25 George, I need help. You have like 24-7 support, and I know for a fact that you've got emergency tech support, which I know, having worked in technology for how many years prior to voiceover. Technology is awesome until it doesn't work and then people panic, right, and that's when it's almost the most important to have that type of support. And so I'm sure lots of you voice actors have had something happen with your computer, like, and all of a sudden you're at a loss, or something happened in your studio, you're at a loss, and now all of a sudden, do you have a backup? Do you have a way that you can deliver your goods, deliver your product to your client?  16:01 And I think we all need to really start thinking about how can we outsource, how can we scale, and you've got a great place where, if voice actors don't necessarily love working with technology or learning technology, nor do they have the time right For me. I have no desire to be an audio engineer, I know what I know right, and if I have problems, let's say I'm setting up my new Mac studio. Well, I don't want to spend my entire weekend trying to learn anymore. I mean, I love learning, don't get me wrong but I don't want to right now. That's not an efficient use of my time.  16:33 So I'd much rather call you and say hey, george, I know you've set up Macs, I know you've done the Apollo on this iOS and I'm running into these problems. Or I know I'm having a problem like with Zoom and then sending my audio through Zoom. How can you help me? So it just makes sense for me, as a boss, right to outsource that. And so make sure, out there, guys, that you have a source, and I highly recommend George a hundred times If you haven't figured it out by now, I'm recommending him a hundred times over. Have a source, have a place that you can go when you run into trouble technology-wise or with your computer, or you want to just learn. You also have educational resources. You have tutorials. Yes, you have one-on-one help. You've just got all those options and I think it just really lends itself. Not only are you showing people how you're a boss and you're scaling your business right. They can scale their business with you.  17:26 - George Whittam (Guest) Yeah, being a boss is what I've really become now. I was always solopreneuring. In a way I still am, but now I do actually have people that look to me for getting paid, look for me for getting jobs, look for me for communication and support and actually training. The content we create for you guys we use internally to train our own team. I want more of our team to be comfortable with the Universal Audio Apollo. I've been encouraging them to watch the content we already have. Everybody who does work for me gets complete carte blanche access to my entire library of content right, so they all can learn.  18:03 I want to work with you, then I would love to have you. I mean, honestly, the point is that we've built the network, we've built the system, we have the infrastructure. Now it's just a matter of what's the next thing a voice actor needs, or what's the next thing podcasters need, what's the next thing people that do media appearances need, studios, people that need to do executives, c-suite folks what do they all need? And we're trying to eventually fill these different gaps right, and so my role now is more of a boss, more of a CEO, more of a director, even beyond. I spend way more hours of my day doing director, boss, ceo work than I do actual build time nowadays, and that's just how things have morphed. But it's great.  18:52 I love finding out that somebody got a service from one of our team and I didn't even know about it. That's the coolest thing ever. Oh, you helped that guy. Awesome, I had no idea. That's great. That means things are working. I don't have to micromanage everything, and so that's been a huge thrill for me, and it's just allowed us to be so much more helpful to more people.  19:11 - Anne Ganguzza (Host) That's such a relief. I know my own business. When you said about micromanaging, and in reality, you know, we talk all the time about voice actors, we're solopreneurs, we wear all the hats, but now's the time to really start thinking about, okay, what is the most efficient use of my time? Right, and I want you bosses to really open your minds out to thinking that a lot of people they get stuck in this whole thought process that, oh, I can't afford to hire somebody. But in reality, if you sat down and you marked what is your price per hour? Right, how much money do you make when you're doing voiceover, versus how much money are you making when you're trying to, like, do the billing yourself? Right?  19:50 - George Whittam (Guest) I'm so glad you mentioned the hourly thing because a while ago somebody made that clear to me.  19:55 There's the hourly rate that you charge retail, right? I know what my hourly rate is per hour. If you want to consult with me directly, it's $360 an hour. Whoa huge number. Wow, that sounds really crazy. That's not what I make per hour. What I make per hour is actually what I made last year. Subtract my expenses, take my net revenue right and divide that by I don't remember the magic number is whatever. It is 52 weeks a year, you know. And then you basically whittle it down to what your actual hourly wage actually is and you start to realize like, oh my gosh, that's what my actual time is worth. And so you're going oh, now it is worth spending $25 an hour for a virtual assistant or somebody because I'm actually worth $50 an hour.  20:45 You know what I mean. So that's. It's really good to know that.  20:48 - Anne Ganguzza (Host) Exactly, exactly.  20:50 And I think that we need to look outside of, like, the numbers that are just spent, because somebody might say, oh, I spent a thousand dollars on this microphone.  21:00 If you figure out what your value is per hour, right, and you're doing tasks that I always say, don't bring you joy a certain standard where, if I want to be able to direct somebody right that I'm going to outsource stuff to, I need to learn enough about it so that I can direct intelligently, right.  21:20 I know, you know, if somebody's saying to me well, it's taking me five hours to do this, when I know, in fact, maybe it shouldn't be taking five hours, because when you become a boss and you start employing people, you have to be concerned about, okay, what's the value of your employees and what are they bringing you, what are you paying them right and how efficient can they be? And I think also, george, it becomes where you now have to inspire the people that work for you to want to do their best for you, that they want to help move your company forward, and to do that, you've got to pay them a fair rate you definitely do and you've got to inspire them with things that they like to do right so that they join the team right.  22:01 And that's a whole other set of boss skills that's a whole other set of boss skills which I love.  22:06 - George Whittam (Guest) The amazing person I brought in to do our customer service and actually kind of act as a bit of an assistant to me as well. She also is a graphic designer. So when I realized that she was getting these skills, she was literally studying and I said you know what? Let's try some things, let's get you doing some more creative endeavors, and I'm paying her more for that. I said you know, track your time when you're doing graphic design, when you're creating our thumbnails and our promotional content for the socials and our webinars, and that's a different rate. You tell me what you think is a fair rate for your graphic design and then you have a rate for all the other general work and she breaks up her billing that way and so she's getting paid better for that work and that's going to be much more fulfilling for her because it's creative stuff and I think it's been working out really well. You know, my biggest fear is her going away. If she goes, away.  23:02 That's going to be a giant pain in my neck to find another person like her Finding good.  23:09 - Anne Ganguzza (Host) It's going to be very difficult, so I want to keep her around.  23:12 - George Whittam (Guest) It's a delicate balance and I trust her. It sure is, you know, but it's a tricky one. The more you rely on outside help, the more you start realizing you need to make sure what will you do if that person needs to be replaced? It's another skill.  23:27 - Anne Ganguzza (Host) And the people that work for you. They need to be better than you, and I think that's an ego thing for a lot of people. Do you know what I mean it's like? Oh no, I want to do it because I want to have control over it. I mean, I'm a control freak. I know this. I mean it took me a while, but once I started realizing that when you hire people who are better than you at the tasks like I'm not a graphic artist, so I want to hire somebody who's amazing at that and then pay them what they're worth, they aren't bitter, they don't feel like, oh, they're just working for pennies, and so they get excited because you want to work with them and collaborate. They get excited about helping you grow your business and you get excited about helping them grow their skills or grow their career as well under you. So I think it's something that bosses out there can really start to think about.  24:10 How would you expand right? And I think now too, with the technology and with AI and all this talk about the industry and how it's changing, I think technology it's always good to educate yourself on the technology evolve with the technology, those other things that we're talking about in addition to voiceover, like on-camera work, right? Voice actors maybe this is something that you know. You want to present yourself more professionally to your clients. What's involved in a good I don't know webcam or good lighting for your studio and that sort of thing. So that's the sort of thing that you can help them with as well in terms of expanding and broadening their horizons, even outside of voice acting.  24:51 So I love that you said that you were also delving into on-camera and technology for expanding businesses, because I think voice actors should also consider things like that. I mean, it's something we've talked about on the podcast as well, as we're moving forward along with this technology. What other services can you offer your clients? What other things can you do? Are you going to be making TikTok videos, right? How can you get your message out there? How can you market yourself right so that people know you exist, so they can hire you? And a part of that is getting out there, getting heard, getting seen, and you can help with that.  25:26 - George Whittam (Guest) And you might also be able to parlay that thing, because now you've become the spokesperson for that channel or that brand or that explainer and if you can now take that ability to create content into a visual medium and you might move beyond just doing voice, if you end up being comfortable on camera. You may not know if you're comfortable on camera until you do it. When I started my first podcast or really web channel, YouTube channel East West On your Body Shop, you can go back and watch episode one.  25:58 - Anne Ganguzza (Host) Oh yeah, and I was like a deer in headlights Myself too.  26:01 - George Whittam (Guest) I got a lot more comfortable on camera. So you know, as I evolve and I start doing more and more interviews and interviewing others and I'm going wow, I'm really comfortable doing this. I've actually really enjoying this. How can I parlay this into a different? So now I'm thinking about speaking engagements and doing speaking roles.  26:21 I've gotten to teach in a couple of universities now. Wow, I love doing that, so maybe I need to parlay that into another thing. So I'm looking into speaking now. So it's just ever-evolving. If you get stuck in one lane, you can quickly start feeling discouraged. When that one lane that you chose starts grinding to a halt, you really need to be ready to try new stuff Starts getting traffic right and saturated.  26:47 - Anne Ganguzza (Host) I mean now I'm just thinking of that, you know, because after the pandemic I mean I had so many people that I think got into voiceover because of the pandemic and now I thought we were saturated before. But there's a lot of people in there. I'm not saying there isn't enough work, voiceover work. However, there's an awful lot of people doing voiceover. So I think it's always healthy for us to consider how we can always grow and always evolve. So I'm going to ask you one last thing, george, before I have to run for the day what would be your best advice that you would give someone out there just getting into the industry?  27:21 - George Whittam (Guest) Definitely work with a coach that understands the spectrum of what you need to learn in a holistic way. That coach doesn't have to be an expert in every aspect, but the coach should be very aware of that. You need to learn these separate skills right. So someone like Anne, for example. She knows a lot about a lot of things, but she also knows when it's time to get another person involved a demo producer, an expert engineer.  27:47 Yeah, that's so, so helpful, right, and it's so easy. These days it's almost like getting support is just like dating. It's so easy to just keep swiping right or swiping left. Which one is it? Because you're like well, that was nice, let me try that guy, and I hear that guy's good. Let's try that guy.  28:03 Hook your wagon to somebody for a while and focus in on what they have to say and learn before you start constantly seeking fresh perspectives. It doesn't mean fresh perspectives are bad, but you really need to focus on one person's methodologies and get behind them and then, after you've done it for a while, consider well, is it the best way? Well, maybe I could learn a new skill, or maybe I have another way to learn this that could save time. I never am offended when a client says I worked with somebody else along the way, but I do get concerned when somebody's pretty new and they've already taken, let's say, consulting from three or four different techs and four or five different coaches, because they're going to have a lot of conflicting or somewhat differing opinions and you're going to get so off base.  28:51 So find somebody that is well vetted, somebody that has like we have our trusted partners page on our website. Everybody on there is somebody we have worked with and trust. And hook your wagon to somebody like Ann, so you have that one point of focus to help you navigate all of this, and then they can help shut you off into different directions for those specialty things. Otherwise it can feel hopelessly confusing and there's just too much conflicting information out there. So that's the best thing I can say Just find one single point of trust, follow that person, get the advice they can give you and find the expertise in different areas when you need it, and go to georgethetech early and often. Yes.  29:41 - Anne Ganguzza (Host) Yes, yes, I was just going to say how can people get in touch with you, george the tech?  29:44 - George Whittam (Guest) You have your landing page right, Absolutely Slash.  29:48 - Anne Ganguzza (Host) Yep, is it slash? Be a boss, my gosh.  29:50 - George Whittam (Guest) I don't have it memorized.  29:51 - Anne Ganguzza (Host) I have it like in a link, I think so I'll check it, I'll look it up.  29:56 I'll put that in the show notes. Yeah, I'll put it in the show notes for services. I do have a nice little link that I can send to you. That will save you some money on your first services with George. So highly recommend. George. It's been so nice to have you and I appreciate you pulling off to the side of the road and being safe and talking with us today, and I'm going to give a great big shout out to IPDTL you too can connect and network like bosses. Find out more at IPDTLcom and George, it's been so wonderful talking with you. I feel like we should do a series. We should do a whole series with George the Tech.  30:31 - George Whittam (Guest) We'll do another one in a proper environment when I'm in my home studio, I promise. And, by the way, it's slash AG, so georgethetech slash AG for Ann Ganguza. That'll take you to all the information we have and our discount codes and come and visit us and learn from us. We have so much useful content that's affordable and accessible. So happy to be of service and thank you, ann. Thanks for being so cool, a friend and being always a pleasure to talk to yes. You're a blast to be around.  31:04 - Anne Ganguzza (Host) I feel the exact same way about you. So thanks so much. All right, bosses, you have an amazing week and we'll see you next week. Take care, bye, bye.  31:13 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.