SoulCycle’s Rebuild: Inside the Culture, Community, and Strategy Powering Its Next Era with CEO Evelyn Webster

SoulCycle has long been more than a workout—it’s a cultural force built on rhythm, resilience, and the magnetic pull of community. Its in-studio experience remains singular, merging athletic intensity with emotional release in a way that keeps riders returning for the transformation as much as the training. Under CEO Evelyn Webster, SoulCycle has expanded both its digital and in-person touchpoints, making its signature energy accessible beyond the studio walls. Since 2020, she’s honed the brand’s mission to empower people to move through life with more purpose, clarity, and connection. Today, SoulCycle continues evolving while staying rooted in what made it iconic: a room, a bike, a beat, and an undeniable sense of belonging. In this episode, Evelyn also discusses:What truly makes SoulCycle “more than a workout”The unique emotional release riders feel and why it keeps them coming backHow apparel boosts fitness & authenticityUsing AI to power smarter, more personalized rider experiencesWhy culture is never static and how SoulCycle keeps evolving with intention We hope you enjoy this episode and gain valuable insights into Evenlyn’s journey and the growth of SoulCycle. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out SoulCycle at  www.soul-cycle.com  and on Instagram at  @soulcycle Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at  Wavebreak.co