Sophia Goldberg, CEO of Ansa, on building a stored value wallet as a service

Everyone in fintech knows about the Starbucks reloadable wallet. It has become wildly successful for Starbucks, to the extent that they now have over $1.6 billion in balances on these wallets. Now, Starbucks has unique scale that made this kind of tech investment feasible. But I have been wondering for many years why so few corporations have copied Starbucks" lead here. Enter Ansa. My next guest on the Fintech One-on-One Podcast is Sophia Goldberg, the CEO and Co-Founder of Ansa. They call themselves the "modern stored value platform" and they have created the technology to allow any mid-market or enterprise chain to offer their own branded wallet to their customers. They have the capability to create a wallet that can work in app or online and they have recently rolled out the technology to use their wallets in-store. In this podcast you will learn:Why Sophia decided to write a book on payments.The founding story of Ansa.What a branded stored-value wallet is exactly.The core value proposition for Ansa"s closed-loop payments as a service.Why the Starbucks wallet hasn"t been copied by others.The conditions that had to happen for Ansa"s offerings to gain traction.How they decided what verticals they wanted to focus on.What is involved in bringing Ansa"s tech live for merchants.What it looks like from the consumer side.How Ansa helps drive loyalty for their merchants.How they solved for in-person wallet adoption with Ansa Anywhere.What they learned by having to switch bank partners.How they are driving revenue.What they are doing to get the word out about Ansa.What success will look like.The feedback they are receiving from the end consumers.The ultimate goal for Ansa. Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes