Solo & Social: Building Your Law Firm’s Brand from Scratch

Tristian Shannon took an unexpected route to the legal profession, trading the world of real estate for the courtroom. He joins us to discuss that journey, revealing the challenges that propelled him toward law and the entrepreneurial spirit that led him to build his own firm. Beyond the traditional legal landscape, Tristian is a proponent of modern connection, explaining how social media can humanize lawyers and build trust with clients in a way that outdated models often miss. He also touches on the importance of carving your own path with a law degree, the pressures of the bar exam and the critical need to prioritize mental well-being, as well as the essential support and mentorship for women navigating the legal field. Additional Resources: Uncertain about Whether to Start Your Own Practice? Legal Incubators Can Help What I Wish I Knew Before Going Solo Navigating the Waters of a Solo Practice Seven Funding Strategies for Solos Using Social Media to Build Your Practice How New Lawyers Can Build Their Brand on Social Media American Bar Association Young Lawyers Division American Bar Association Solo, Small Firm and General Practice Division (00:00) - Intro (00:23) - Meet Tristian Shannon (02:02) - Decision To Pursue Law (06:24) - Bringing Authentic Personality to the Law (07:00) - Opening A Firm Right Out of Law School (10:50) - Taking Risk in the Face of Judgment (14:47) - Cultivating the Right Team To Find Success (17:41) - Challenges and Surprises When Starting A Firm (22:11) - Why Social Media Is a Must For Success (28:12) - Advice For The Social Media Averse (29:10) - The Power of a JD (32:50) - How to Deal With The Stress of Getting Started Click here to view the episode transcript.