Socrates Rosenfeld, CEO + Co-Founder, Jane Technologies Inc.

Socrates Rosenfeld is the CEO and Co-Founder of Jane Technologies, a leading technology company for the cannabis industry. A visionary entrepreneur, combat veteran, and MIT graduate, Soc and his team have revolutionized cannabis commerce by creating a trusted platform that serves thousands of dispensaries and brands across 39 U.S. states. Jane powers the majority of all legal cannabis transactions in the U.S.After leaving active duty in 2011 as a U.S. Army veteran and Apache helicopter commander, Soc turned to cannabis to help him re-acclimate to civilian life. Living in Massachusetts, where cannabis was illegal at the time, he faced challenges navigating the black market. Frustrated and motivated to improve access for veterans, Soc co-founded Jane with his brother Abraham to create a transparent platform for cannabis consumers. Prior to launching Jane, Soc earned an MBA from MIT Sloan and worked at McKinsey & Company, gaining strategic business expertise.Since launching in 2017, Jane has become the cannabis industry’s leading digital provider, offering solutions like ecommerce, AI, market analytics, payments, advertising, POS, and a consumer-facing app. Its Universal Product Catalog ensures consistent inventory across thousands of retailers, while the AI-powered MyHigh engine personalizes the shopping experience. Jane Gold, a brand-sponsored rewards program, deepens consumer engagement and highlights personalized product recommendations. With 13 software patents, Jane continues to set the standard for innovation in cannabis retail.Soc and his team at Jane have been recognized with multiple distinctions including Forbes' America's Best Startup Employers (2022, 2023, 2024 & 2025), Forbes' The Cannabis 42.0 (2024), Inc. 5000's Fastest-Growing Companies (2023), Inc. Power Player (2023), Inc.'s Best Workplaces (2023), and Deloitte's Technology Fast 500 (2022), in addition to participating on panels at SXSW and MJBizCon. To View This Episode- https://youtu.be/q73Owow14f8#whoknewinthemoment #podcast #philfriedrich #Janetechnologies