Social Media Strategy for Beginners: 5 Simple Steps That Work

Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features. Start your free trial now and see how it fits your business. https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2 Let’s be honest—social media can feel like a full-time job. If you’ve been posting aimlessly, or avoiding it altogether because it feels overwhelming, this episode is for you. In just a few minutes, I’m walking you through a step-by-step plan to start showing up online with purpose and clarity. This isn’t about doing everything—it’s about doing the right things. Key Takeaways:Why setting a social media goal is your first (and most important) stepHow to pick the best platform(s) for your audience and sanityWhat your bio should say to keep people aroundThe 3 content types that connect and convertHow to engage without it eating up your whole day Timestamps: (00:00) Why social media feels so hard for business owners (01:00) Step 1: Set a clear goal (02:00) Step 2: Choose the right platforms (not all of them) (03:00) Step 3: Fix your profile and bio (04:00) Step 4: Create content with a purpose (05:00) Step 5: Engage like a human being Feeling stuck or just need a second set of eyes on your strategy? Let’s build a plan that works for you. Head to Next Step Social and Podcasting and book a strategy session. You don’t need to do it all—just the stuff that actually moves the needle. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #SocialMediaStrategy #ContentMarketing #SmallBusinessTips #KatieBrinkley #QuickCast #RockyMountainMarketing #ContentCreationTips #OnlineMarketing #SocialMediaStart #Quickcast #MarketingSimplified #Podcast  Hosted on Acast. See acast.com/privacy for more information.