
Snippet: Sophie Heller, COO of Group BNP Paribas Emphasizes on Digital Doesn’t Replace Humans, It Amplifies Them
18 Aug 2025
• EN
"Even young people, the most digitally savvy, are also the ones seeking the most human interactions with their banks." As Sophie Heller, COO of Group BNP Paribas, puts it, the future of banking isn’t about choosing between digital or human; it’s about building both in parallel to create more touchpoints, more trust, and now with generative AI, even more personalized assistance. Listen to the full podcast now- http://bit.ly/3JncW2e #DigitalTransformation #GenAI #CustomerExperience #BankingInnovation #Outgrow #AI
From "Marketer of the Month"
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