Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on AI and Human Creativity

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests. AI becomes an innovation partner, enhancing human ingenuity instead of constraining it. Listen to the full podcast now- https://bit.ly/41yIYPc #AI #HumanCreativity #Innovation #DataDriven #MarketingTech #IgorMikhalev #Outgrow"