Smarter Not Harder: Using AI to Grow a Brand and Attract Clients on LinkedIn | #104: Celeste Yamine

Celeste Yamile is an AI and branding coach helping founders grow personal brands that actually build businesses. Through BrandWise Accelerator, she’s helped entrepreneurs systematise their content, boost engagement with AI, and show up confidently on video without the burnout. While most creators are still figuring things out, Celeste is part of the 2 percent who use AI to scale smarter. In this episode, you’ll hear how Celeste skipped the traditional education route to teach herself everything she knows and how that choice shaped her success. It’s part masterclass, part mindset shift. From attracting the right clients on LinkedIn to using AI to streamline your strategy, this episode is packed with practical insight for anyone ready to grow without the overwhelm. Connect with Celeste: https://www.linkedin.com/in/celesteyamile/ Timestamps: 00:00 – Why trust matters in marketing 01:15 – Meet Celeste 01:22 – Her journey into personal branding 02:01 – Mexico vs Canada: cultural lessons 03:18 – Travel dreams: Bali, Dubai and more 03:35 – How YouTube shaped her mindset 04:19 – Learning outside university 05:30 – How her dad influenced her path 06:24 – Passion for media and storytelling 10:45 – From video editing to branding CEOs 11:17 – The scholarship that changed everything 11:59 – Getting her first LinkedIn clients 13:14 – Luck vs strategy 17:22 – Building her personal brand 18:20 – Why authenticity attracts attention 20:36 – How to attract high-ticket clients 23:21 – Content that converts 24:28 – Saving time on LinkedIn 25:21 – Common content mistakes 26:40 – When AI entered the picture 29:03 – Using AI to stand out 30:57 – Finding your unique edge 36:29 – Celeste’s LinkedIn strategy 43:05 – Podcasts, audiobooks and growth 43:41 – Her go-to recs and resources 45:35 – Final thoughts and how to connect 45:58 – Master your tools, skip the fluff 46:30 – Why she bets on LinkedIn 47:10 – Content that fits your style 47:41 – Wrapping up with Thomas 48:06 – Thank you and goodbye Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 Podsqueeze: https://podsqueeze.com/?ref=tomas FenPost: https://fenpost.com/?via=tomas SocialBee: https://get.socialbee.io/swiinl  Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!