Jonah Berger

Jonah Berger – Assistant Professor of Marketing at the Wharton School, author of Contagious: Why Things Catch On. Do you remember the first time you heard the song “Friday” by Rebecca Black? I do – I f’ing hated it.  I also remember the first time someone told me to listen to “Gangnam Style” and “Thrift... Learn more about your ad choices. Visit megaphone.fm/adchoices