Sir Richard Branson: My most notable failure | Trending Now

22 Aug 2025 • 4 min • EN

Sir Richard Branson shares his most notable failure: an aggressive misstep in Times Square that placed Virgin Cola in the crosshairs of Coca-Cola and led to the swift retail disappearance of Virgin Cola. Branson also tells of his optimistic approach to life and especially business opportunities.

From "In Depth With Graham Bensinger"

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