Sip, Strategize, Scale with George Armstrong (Part 1)

Former Target Group VP George Armstrong breaks down how he led billion-dollar turnarounds—blending classical fundamentals with jazz-level creativity. We sip Jefferson’s Ocean and dig into customer obsession, operational excellence, and building #1 teams through change. Note-takers: this playbook is packed with immediately usable leadership moves. Don’t stop here—George’s leadership playbook continues in Part 2! Join the VIP Community for instant access to the rest of this incredible conversation, filled with insights on turnaround leadership, culture transformation, and leading through change.