Showbiz Sandbox 657: New Streaming Business Models Require New Measurement Tools

Streaming services seem to have settled on engagement as the metric by which to measure the success of a series or movie or even the platform itself. However, the industry has yet to decide a method for how to measure and report such figures in a consistent way. Some services publish random viewership figures citing […] The post Showbiz Sandbox 657: New Streaming Business Models Require New Measurement Tools appeared first on Showbiz Sandbox.