Shoppable Ads: The Future of Online Shopping

Discover how Shoppable technology is changing online shopping, creating a seamless commerce experience across platforms and ad spaces.   In this episode of Sharkpreneur, Seth Greene speaks with Heather Udo, the founder of Shoppable, who is transforming e-commerce with innovative checkout technology that lets brands and publishers create shoppable experiences everywhere. Heather shares how Shoppable came from her frustration as a consumer, aiming to cut down the 15-20 clicks usually needed to buy a product online. With more than 500 million products integrated into Shoppable’s system, her company is leading the way toward a seamless, one-click shopping experience on social media, publisher sites, and beyond.   Key Takeaways: → Shoppable technology removes the need for multiple clicks between discovery and purchase. → Shoppable has a patented checkout system that simplifies online shopping, making it more efficient. → Shoppable works with brands, publishers, and content creators to offer seamless commerce solutions. → By integrating product catalogs and checkouts, Shoppable enhances customer purchase journeys. → Shoppable uses technology to create social media ads that lead to higher conversions.   Heather Udo is the founder and CEO of Shoppable, as well as an entrepreneur and business coach. She started Shoppable 13 years ago. Shoppable provides e-commerce infrastructure that enables brands, retailers, creators, and publishers to create innovative commerce experiences—anywhere.    Connect With Heather: Website Instagram TikTok LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices