Shooting the Shit: Why the industry publishes so many (too many!) books and how to spot a writerly phishing scam

In this episode of Shooting the Shit, Carly and CeCe kick things off with a little post–Labor Day catch-up before diving into the big stuff: staying sane while juggling work, life, and endless TBR piles. They tackle the rise of phishing scams targeting writers, breaking down the warning signs every author should know before signing with an agent. The conversation heats up with industry buzz—CEO shakeups, shifting sales trends, and what all this means for authors trying to stand out. Carly and CeCe pull back the curtain on book promotion, weighing in on the power of publicists, the pitfalls of a scattershot approach, and the strategies that actually move the needle. Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands