SHIFT BREAK! What Should Coffee Cost a Customer?

Investment is what creates value. There are many other investments beyond the financial that customer must make in the coffee experience that make the act of going to get coffee worth it.  In today's Shift Break we will be talking about the necessary costs customers must bear and why they are not inconveniences we should be trying to get rid of, but crucial investments we should be honoring with what we deliver.    Here are some related episodes to explore:  SHIFT BREAK! Why The Best Hospitality Starts With The Transactional! SHIFT BREAK! Every Customer is a Judge SHIFT BREAK: Adjusting Our View of Labor Cost SHIFT BREAK! Should You Up-Charge for Alternative Milks? Speed is not the Goal 531: Why the Rise Convenience Coffee is a Good Opportunity for Coffee Shops   HIRE KTTS CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com